Isn't this just the same as an Airtag?
In short no - they're completely different.
Ultimately, AirTag is designed to help people find personal objects in the event of loss. Beetl is designed to prevent items being lost or stolen in the first place, instantly alerting users in the event that an attempt to move or steal your items. There's other key reasons why they differ too, explored below.
Beetl vs AirTag
Range
Beetl utilises satellite technology to provide location information, allowing for wider coverage and more accurate tracking. AirTag's tracking capabilities rely on Bluetooth technology, which has a limited range. If an AirTag is out of range from an Apple device, it may not be able to provide accurate location updates.
Compatibility
Beetl is designed to work with a wide range of devices, not limited to a specific brand or ecosystem. You can use Beetl with various smartphones and tablets, providing more flexibility and options. Apple AirTag is designed specifically for Apple devices, limiting its usage for individuals who do not own Apple devices.
Functionality
Beetl offers geofencing, speed monitoring, live tracking updates, tamper alerts whilst also being physically locked on to items. Apple AirTag is designed to simply locate lost items meaning it doesn't inform a user instantly if an item has been moved, relying on periodic location updates when in proximity to an Apple device.
Security
While Apple has implemented security measures to protect user privacy, there have been concerns raised regarding potential misuse of AirTag for tracking individuals without their consent. Beetl is designed to be seen, not concealed, alleviating those concerns. Beetl is not a stealth tracker.